The Gucci Penthouse in NYC gets virtually staged by Ilaria Barion Design

This breathtaking $35M penthouse at 641 Fifth Avenue in New York City is one of our latest ultra-luxury staging projects done digitally. Being from Milan, Italy, this was a particularly special project for me. To best showcase the property in its listing images, I choose a classic and neutral look that complements the incredible views and wood paneling. Listed by Sotheby's brokers E. Sample, B. Powers and D. Rivoir.

Is Virtual Staging Deceiving?

The answer is DISCLOSURE. Home staging, physical or virtual, helps buyers see what a home COULD be. As long as virtually staged pictures are clearly marked online, and shown next to the original ones, this is a non issue. I have been staging luxury real estate since 2005. Ilaria Barion Design is a boutique firm that combines physical home staging expertise with the best digital tools to market luxury real estate. We choose to implement our designs digitally over a physical staging, because it’s the most cost-effective way to present a property. Most buyers would rule out a home with dated furniture because they can’t see past it. We show them what it could look with different furniture. If buyers can’t see past a dated kitchen, we show them what the kitchen could look like with a small investment such as new cabinets color or countertops. If buyers cannot see past the bold red wall-paper on the walls, we show them what the room could look with a neutral palette. All the top real estate firms in the country use virtual staging, most pay for it. All our clients clearly mark the pictures as “virtually staged” and show the original pictures online as well. Unless sellers in New York or San Francisco have a $50-100K budget to remodel a luxury home and furnished it, virtual home staging is the best marketing tool to show a home potential. Just disclose it.

Luxury Virtual Staging - 298 Chestnut Street San Francisco

Staged and sold. Stunning Mediterranean villa on Telegraph Hill in the heart of San Francisco. Built in 1929, this unique property was the first home built in San Francisco using concrete. Situated on a triple wide lot, the grand villa is surrounded by formal gardens, olive trees, Travertine walkways, patios, driveway and motor court. Panoramic Bay and Golden Gate Bridge Views make this a truly unique and special opportunity. The home is elegant and inviting with wood floors and Venetian plaster throughout. Located on the Barbary Coast Trail - a walking tour connecting 20 historic sites in San Francisco. Near the vibrant North Beach, the Financial District and the Embarcadero.  

Luxury Home Staging - Is Physical or Virtual Staging Better?

Multi-million dollar home sellers around the country don’t have to choose anymore between paying up to $200K for a celebrity stager or to get uninspired virtual staging, done overseas. Ilaria Barion — a celebrity stager — has successfully owned a physical staging company as well as a virtual staging one. Her new venture, Ilaria Barion Design, combines top-notch staging expertise and high-end design with a digital implementation, for amazing results at a fraction of the cost of hiring a luxury home stager.

Ilaria Barion Design stages Michael Jackson's Onetime New York City Home Is Listed for $39 Million

The Beaux-Arts home, located on 4 E. 74th Street, dates back to 1898. Over the years the house has maintained a celebrated history which included a variety of notable residents such as Marc Chagall, one of the 20th centuries greatest artists and at a later date the King of Pop Michael Jackson. The home’s exterior was also used as a stand-in for Nate Archibald’s posh house on Gossip Girl. Listed by Adam D. Modlin The Modlin Group.