The Penthouse at 432 Park Avenue, New York, NY $130M

Bespoke Design and Virtual Staging

For Extraordinary Real Estate

Established in 2005 by Ilaria Barion, a renowned New York City home staging expert, our boutique virtual staging company specializes in luxury real estate staging. Having virtually staged over 100,000 properties, we seamlessly blend two decades of luxury home staging and high-end interior design with state-of-the-art rendering technology. The result is a sophisticated visual marketing that appeals to the most demanding home buyers, at a fraction of the cost of traditional home staging.

Ilaria Barion

Founder & CEO

“ IN TODAY'S DIGITAL WORLD, THE REAL ESTATE MARKET MIMICS ONLINE DATING, WITH THE SUCCESS HINGING ON EXCEPTIONAL VISUAL MARKETING. “ ILARIA BARION

Originally from Italy, Ilaria made her mark in New York City as a luxury real estate staging authority. Leveraging her expertise in experiential marketing, Ilaria seamlessly integrates rational and emotional triggers to captivate audiences.

With a rich background advising corporations in 30 countries, her transition into real estate staging was a natural evolution. Founding Virtual Staging LLC, now Barion Design, in 2005, she focused on luxury real estate staging and pioneered virtual furniture replacement, revolutionizing lived-in home presentations. Today, she resides in Scottsdale, AZ, balancing her professional pursuits with fostering German Shepherd dogs and traveling the world.

Our Virtual Staging Sells Real Estate

At a Fraction of the Cost of Traditional Home Staging

Below is a small sample of properties that underwent our digital staging and were sold over the last six months.

What Sets Us Apart

Luxury home staging is an art form that requires a deep understanding of the luxury market, a keen eye for design, and meticulous attention to detail.

For real estate agents with luxury listings, investing in professional luxury home staging is a strategic decision that can differentiate their properties, attract more qualified buyers, and ultimately, close sales faster and at higher price points.

Our expertise lies in luxury real estate, catering to real estate agents and developers throughout the country and beyond. What sets us apart is our 20 years home staging experience combined with cutting-edge rendering technology, tailored to deliver unparalleled service and exquisite stagings that captivate the most discerning luxury homebuyers while ensuring a smooth and hassle-free process for our busy clientele.

White-Glove Service

Our digital home staging transforms luxury real estate to elevate their value. Anywhere from Park Avenue in New York City and Pacific Heights in San Francisco, to Indian Creek Island in Miami, our virtual staging is the result of our commitment to the art of design. From the placement of each piece of furniture to the selection of every accessory, we carefully curate every detail to create an unforgettable look that appeals to the most demanding home buyers.

Bespoke Design For Each Property

It may be digital, but it’s still staging, and home staging experience matters. The right staging design is paramount to be able to appeal to the right target audience. We have successfully designed over 100,000 properties. We have staged any type of property, from a small condo in New York City or San Francisco to mansions in Los Angeles or Palm Beach Florida.

Extraordinary Photo-Realism

Virtual staging only works if it looks real. Buyers don’t connect emotionally to a cartoonish picture. That’s especially true for high-end home buyers. We use a proprietary process to render the images. It takes time and know-how, but the result is worth-it. Our virtual staging looks so realistic that buyers often want to buy our digital furniture.

Top Agents Trust Us With Their Most Expensive Listings

Over the past 15 years, home staging cost has skyrocketed while quantum leaps in technology have made virtual staging incredibly realistic. Today, the vast majority of properties are “virtually” staged, not “physically” staged. That is especially true in the luxury real estate market. The trend, started in New York City over a decade ago, is quickly picking up in all major real estate markets: San Francisco, Los Angeles, San Diego, Atlanta, Denver, Chicago, Charleston, Honolulu, Houston, Dallas, Austin, Boston, Phoenix, Scottsdale, Minneapolis, Seattle, Miami, Palm Beach, Washington, DC and beyond.

The Rules To Make Virtual Staging Work

In today's digital age, where the majority of homebuyers begin their search online, captivating visuals play a crucial role in capturing attention and generating interest.

However, to maximize the impact of virtual staging, it's crucial to follow certain guidelines.