We take virtual staging to a whole new level.

Founded in 2005 by New York City celebrity home stager Ilaria Barion, IBD is a boutique staging firm that combines superior home staging expertise and high-end design with state-of-the-art digital implementation. The result is a custom, upscale and sophisticated design that appeals to the most demanding buyers. 

Luxury real estate agents around the country trust our firm with their most exclusive and expensive listings. The result: over $2.5 billion real estate staged a year and clients in Chicago, Boston, Los Angeles, San Francisco, San Diego, Miami, Palm Beach, and anywhere from Texas to Connecticut, from New Jersey to Arizona, even overseas. The firm is the virtual staging provider for companies of the caliber of Brown Harris Stevens, Douglas Elliman, The Corcoran Group, Stribling & Associates, Halstead Property, Town Residential, Compass, Edina Realty, Berkshire Hathaway, Baird & Warner, Keller Williams, Sotheby's International Realty, Coldwell Banker as well as for many other smaller firms and developers. 

Beside the dozens of success stories we hear from our agents, we tracked the traffic of our listings before virtual staging and after on our website, halstead.com, for the first several months we used virtual staging. On average, there was a 30% increase in web traffic to the listing page as a result of having a virtually staged photo as the feature photo, versus a vacant photo. Another huge uptick was a reported percentage increase in open house traffic after the images were replaced.
— Matthew Leone, SVP Digital Marketing Brown Harris Stevens & Halstead Property

Since 2005, we have physically and virtually staged over 20,000 properties. In 2018 we staged properties in over 890 buildings in New York City alone. We have also been staging luxury homes everywhere else in the country including cities such as  San Francisco, San Diego, Los Angeles, Boston, Nashville, Houston, Austin, Dallas, St. Louis, Chicago, Minneapolis, Honolulu, Washington, even overseas in Germany and Switzerland.

 
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A Unique Approach to Home Staging

Staging is not decorating...it is a proven marketing tool to provide your property with a dramatic edge to stand out from competition. Our background is marketing and our focus selling not decorating; after all, to market your property you would need a marketer able to turn it into a “buying environment”.

15 Years in Retail + 12 Years in Luxury Staging

Our work has its roots in retail. Starting from the analysis of the target audience and following a specific methodology, we develop a creative solution to enhance the property's best attributes and minimize flaws if any, which leads to high traffic and eventually a much faster and more profitable sale. We use furniture and accessories carefully selected and strategically positioned to inspire buyers. Each piece must be placed for a reason on the traffic flow and convey a specific message.

International Exposure

Originally from Italy, Ilaria lived in Milan most of her life.  She brings to her designs a sophisticated Italian style coupled with the knowledge of diverse buying behaviors gained by working for years in Europe, Asia and the Middle East. The result is a home staging that appeals to the most discerning buyers.

Stunningly Photo-Realistic Luxury Staging

Buyers have no imagination, they only know what they see, not the way it is going to be. They decide emotionally, in the blink of an eye. The key to a fast and profitable sale lies in being able to appeal to buyers online. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging, at a fraction of the cost. But to be effective, virtual staging must look "real". Our unique home staging know-how and unmatched photo-realistic inventory of high-end design furniture and accessories will enhance any property with a sophisticated touch that appeals to the most demanding buyers. 

 

Senior Design Team

Lisa Marshall
Senior Designer & Artist

 

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Shelley Kowski
Senior Designer

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Jordan Schlueter
Senior Designer

Staging a two- or three-bedroom apartment can cost about $20,000 to $30,000, not including the cost of moving and storing existing furniture. Staging a much larger apartment, or a townhouse, can cost $100,000 or more.
— The New York Times, The Art of Home Staging, January 2016

Multi-million dollar home sellers around the country don’t have to choose anymore between paying up to $200K for a celebrity stager or getting an uninspired virtual staging.

We combine top-notch home staging expertise, and high-end design, with an amazingly photo-realistic digital implementation. The result is a luxury home staging that appeals to the most discerning buyers, while saving home sellers 90% of the cost of hiring a physical stager.

 $11 Million New York City

$11 Million New York City

OUR PROCESS

1 - STAGING CONSULTATION

Our background is marketing and our focus is selling — not decorating. Our process starts with analyzing the specific market, the target audience and the competition to figure out the best strategy to make your listing shine.

2 - STAGING DESIGN

Once we are clear on the strategy, we move to the staging design process. It includes anything from cosmetic work, to furniture placement, color palette and style. No detail is left to chance.

3 - DIGITAL IMPLEMENTATION

Finally, instead of a physical remodel and installation, our process is completed digitally. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging and save you 90% of the costs.

 
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Choose the service that is right to market your listing.