Founded in 2005 by New York City celebrity stager Ilaria Barion, IBD employs the best design, home staging expertise and virtual staging tools to market luxury real estate.
Over 12 years in the industry, Ilaria is recognized for her knowledge of the real estate market and home staging trends. After 17 years in international business development and retail consulting, Ilaria Barion left the corporate world in 2005 to start up a physical home staging company in New York City, Ilaria Barion LLC. The firm quickly became one of the top home staging firms in Manhattan and Ilaria became the go-to staging expert for the luxury real estate market. In 2010, Ilaria saw the potential of “virtual” home staging and founded Virtual Staging LLC as a spin-off of her physical home staging company. It was an overnight success and the company immediately landed contracts with real estate firms of the caliber of the Brown Harris Stevens, Halstead Property, the Corcoran Group, Douglas Elliman and Stribling & Associates. Ilaria Barion Design, her latest venture, combines luxury home staging expertise with the best digital tools to market luxury real estate.
Staging is not decorating...it is a proven marketing tool to provide your property with a dramatic edge to stand out from competition. Our background is marketing and our focus selling not decorating; after all, to market your property you would need a marketer able to turn it into a “buying environment”.
Our work has its roots in retail. Starting from the analysis of the target audience and following a specific methodology, we develop a creative solution to enhance the property's best attributes and minimize flaws if any, which leads to high traffic and eventually a much faster and more profitable sale. We use furniture and accessories carefully selected and strategically positioned to inspire buyers. Each piece must be placed for a reason on the traffic flow and convey a specific message.
Originally from Italy, Ilaria lived in Milan most of her life. She brings to her designs a sophisticated Italian style coupled with the knowledge of diverse buying behaviors gained by working for years in Europe, Asia and the Middle East. The result is a home staging that appeals to the most discerning buyers.
Buyers have no imagination, they only know what they see, not the way it is going to be. They decide emotionally, in the blink of an eye. The key to a fast and profitable sale lies in being able to appeal to buyers online. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging, at a fraction of the cost. But to be effective, virtual staging must look "real". Our unique home staging know-how and unmatched photo-realistic inventory of high-end design furniture and accessories will enhance any property with a sophisticated touch that appeals to the most demanding buyers.
Our background is marketing and our focus is selling — not decorating. Our process starts with analyzing the specific market, the target audience and the competition to figure out the best strategy to make your listing shine.
Once we are clear on the strategy, we move to the staging design process. It includes anything from cosmetic work, to furniture placement, color palette and style. No detail is left to chance.
Finally, instead of a physical remodel and installation, our process is completed digitally. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging and save you 90% of the costs.