We take virtual staging to a whole new level.

Founded in 2005 by New York City celebrity home stager Ilaria Barion, IBD is a boutique staging firm that combines superior home staging expertise and high-end design with state-of-the-art digital implementation. The result is a custom, upscale and sophisticated design that appeals to the most demanding buyers. Luxury real estate agents around the country trust our firm with their most exclusive and expensive listings. The result: over $2.5 billion real estate staged a year and clients in Chicago, Boston, Los Angeles, San Francisco, San Diego, Miami, Palm Beach, and anywhere from Texas to Connecticut, from New Jersey to Arizona, even overseas. The firm is the virtual staging provider for companies of the caliber of Brown Harris Stevens, Douglas Elliman, The Corcoran Group, Stribling & Associates, Halstead Property, Christie's International Real Estate, Compass, Edina Realty, Berkshire Hathaway, Baird & Warner, Keller Williams, Sotheby's International Realty, Coldwell Banker as well as for many other boutique firms.

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Beside the dozens of success stories we hear from our agents, we tracked the traffic of our listings before virtual staging and after on our website, halstead.com, for the first several months we used virtual staging. On average, there was a 30% increase in web traffic to the listing page as a result of having a virtually staged photo as the feature photo, versus a vacant photo. Another huge uptick was a reported percentage increase in open house traffic after the images were replaced.
— Matthew Leone, SVP Digital Marketing Brown Harris Stevens & Halstead Property

The Top Real Estate Agents Only Hire The Best, and They Hire Us.

Since 2005, we have physically and virtually staged over 50,000 properties. In 2018 we staged properties in over 890 buildings in New York City alone. We have also been staging luxury homes everywhere else in the country including cities such as  San Francisco, San Diego, Los Angeles, Boston, Nashville, Houston, Austin, Dallas, St. Louis, Chicago, Minneapolis, Honolulu, Washington, even overseas in Germany and Switzerland.

 
 

A Unique Approach to Home Staging

Staging is not decorating...it is a proven marketing tool to provide your property with a dramatic edge to stand out from competition. Our background is marketing and our focus selling not decorating; after all, to market your property you would need a marketer able to turn it into a “buying environment”.

15 Years in Retail + 15 Years in Luxury Staging

Our work has its roots in retail. Starting from the analysis of the target audience and following a specific methodology, we develop a creative solution to enhance the property's best attributes and minimize flaws if any, which leads to high traffic and eventually a much faster and more profitable sale. We use furniture and accessories carefully selected and strategically positioned to inspire buyers. Each piece must be placed for a reason on the traffic flow and convey a specific message.

International Exposure

Originally from Italy, Ilaria lived in Milan most of her life.  She brings to her designs a sophisticated Italian style coupled with the knowledge of diverse buying behaviors gained by working for years in Europe, Asia and the Middle East. The result is a home staging that appeals to the most discerning buyers.

Stunningly Photo-Realistic Luxury Staging

Buyers have no imagination, they only know what they see, not the way it is going to be. They decide emotionally, in the blink of an eye. The key to a fast and profitable sale lies in being able to appeal to buyers online. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging, at a fraction of the cost. But to be effective, virtual staging must look "real". Our unique home staging know-how and unmatched photo-realistic inventory of high-end design furniture and accessories will enhance any property with a sophisticated touch that appeals to the most demanding buyers. 

 

CLIENTS

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FEATURED PRESS

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Ilaria transformed a rather bland, empty apartment on Park Avenue into a true designer show place. Thank you for your great sense of style and taste!
— John Burger, Managing Director, BHS, New York, NY
Truly incredible! We are sending you guys all of our business. Thank you so much.
— The Sukenik Team - Douglas Elliman New York, NY
I knew Ilaria and her team were going to be a fit for my listing from the first introductory phone call I had with her. Ilaria’s experience and eye for design are unrivaled in this field, and her work speaks for itself. The property she staged for me is a top tier beachfront property on the North Shore of Chicago and the goal was to highlight this home with luxurious, yet neutral furnishings that would feature the lake views from virtually every room. Not only was the work done to perfection, but Ilaria’s response time is absolutely amazing. The brochure I created from her images is worthy of a coffee table book. I look forward to working with Ilaria on all of my staging projects moving forward.
— Erica C. Goldman – Jameson Sotheby’s International Realty, Winnetka IL
I sold a property that Ilaria staged the first day it was on the market. The apartment had been on the market with another agent for months. Ilaria’s staging made all the difference. She has fabulous taste, and an unerring eye for scale, proportion, furniture arrangement, color and style, all the while listening to the type of buyer a particular property would attract. Ilaria is totally committed, works very hard, is extremely energetic and fastidious down to the last detail. Ilaria’s turnaround time for staging a property is the fastest in the industry.
— Louise Beit, Senior Vice President, Sotheby's International Realty, New York City
Having met Ilaria Barion in person, I knew I would be in good hands with her and her team. She virtually staged a luxury 4,000 square foot vacant apartment in the $4M price range in downtown Chicago, so it was key that it be done appropriately and in an upscale manner. The attention to details and the furnishings used after discussion of the look I was hoping to achieve resulted in a beautifully staged apartment with upscale looking furniture. The turnaround time was excellent. Ilaria and her team exceeded my expectations and I would not hesitate to engage her services again.
— Janet Owen , Berkshire Hathaway Home Services, Chicago Illinois
Ilaria, we just saw your finished results for us. Thank you. Amazing. Well done and very much a fan of your company and will always use your services.
— Gary Nordheimer - Real Estate Development & Investment, Palm Beach, FL
You and your firm are the best – love them!
— Allison Hayden Broker Associate Briggs Freeman Sotheby’s Fort Worth, Texas
Beautiful interiors! Thank you, Ilaria, I had seven showing requests the first two days on the market. A vacant room rarely gets noticed. Your selection of furnishings also gave this pre-war apt a fresh look - great job!
— Linda Shaughnessy, SVP Sales Jameson Sotheby's International, Chicago, IL
Absolutely beautiful! Thank you so much for your efforts. I am always amazed as I see the care you take, and the little things you do that make the staging come to life.
— Sherry Matays SVP, Associate Broker The Corcoran Group, New York, NY
I love the last photos you did. I’m very impressed with your talents and you captured the essence of why I choose to utilize virtual staging. Thank you and big Mahalo!
— Malia Siu Berkshire Hathaway Hawaii