We take virtual staging to a whole new level.

Founded in 2005 by New York City celebrity home stager Ilaria Barion, IBD is a boutique staging firm that combines superior home staging expertise and high-end design with state-of-the-art digital implementation. The result is a custom, upscale and sophisticated design that appeals to the most demanding buyers. 

Luxury real estate agents around the country trust our firm with their most exclusive and expensive listings. The result: over $2.5 billion real estate staged a year and clients in Chicago, Boston, Los Angeles, San Francisco, San Diego, Miami, Palm Beach, and anywhere from Texas to Connecticut, from New Jersey to Arizona, even overseas. The firm is the virtual staging provider for companies of the caliber of Brown Harris Stevens, Douglas Elliman, The Corcoran Group, Stribling & Associates, Halstead Property, Town Residential, Compass, Edina Realty, Berkshire Hathaway, Baird & Warner, Keller Williams, Sotheby's International Realty, Coldwell Banker as well as for many other smaller firms and developers. 

Beside the dozens of success stories we hear from our agents, we tracked the traffic of our listings before virtual staging and after on our website, halstead.com, for the first several months we used virtual staging. On average, there was a 30% increase in web traffic to the listing page as a result of having a virtually staged photo as the feature photo, versus a vacant photo. Another huge uptick was a reported percentage increase in open house traffic after the images were replaced.
— Matthew Leone, SVP Digital Marketing Brown Harris Stevens & Halstead Property

Since 2005, we have physically and virtually staged over 20,000 properties. In 2017 we staged properties in over 890 buildings in New York City alone. We have also been staging luxury homes everywhere else in the country including cities such as  San Francisco, San Diego, Los Angeles, Boston, Nashville, Houston, Austin, Dallas, St. Louis, Chicago, Minneapolis, Honolulu, Washington, even overseas in Germany and Switzerland.

 
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A Unique Approach to Home Staging

Staging is not decorating...it is a proven marketing tool to provide your property with a dramatic edge to stand out from competition. Our background is marketing and our focus selling not decorating; after all, to market your property you would need a marketer able to turn it into a “buying environment”.

15 Years in Retail + 12 Years in Luxury Staging

Our work has its roots in retail. Starting from the analysis of the target audience and following a specific methodology, we develop a creative solution to enhance the property's best attributes and minimize flaws if any, which leads to high traffic and eventually a much faster and more profitable sale. We use furniture and accessories carefully selected and strategically positioned to inspire buyers. Each piece must be placed for a reason on the traffic flow and convey a specific message.

International Exposure

Originally from Italy, Ilaria lived in Milan most of her life.  She brings to her designs a sophisticated Italian style coupled with the knowledge of diverse buying behaviors gained by working for years in Europe, Asia and the Middle East. The result is a home staging that appeals to the most discerning buyers.

Stunningly Photo-Realistic Luxury Staging

Buyers have no imagination, they only know what they see, not the way it is going to be. They decide emotionally, in the blink of an eye. The key to a fast and profitable sale lies in being able to appeal to buyers online. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging, at a fraction of the cost. But to be effective, virtual staging must look "real". Our unique home staging know-how and unmatched photo-realistic inventory of high-end design furniture and accessories will enhance any property with a sophisticated touch that appeals to the most demanding buyers. 

 

Senior Design Team

Lisa Marshall
Senior Designer & Artist

 

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Shelley Kowski
Senior Designer

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Jordan Schlueter
Senior Designer