Founded in 2005 by New York City celebrity stager Ilaria Barion, IBD combines superior staging expertise and high-end design with state-of-the- art digital implementation.
Simply put, we take virtual staging to a whole new level.
Staging is not decorating...it is a proven marketing tool to provide your property with a dramatic edge to stand out from competition. Our background is marketing and our focus selling not decorating; after all, to market your property you would need a marketer able to turn it into a “buying environment”.
Our work has its roots in retail. Starting from the analysis of the target audience and following a specific methodology, we develop a creative solution to enhance the property's best attributes and minimize flaws if any, which leads to high traffic and eventually a much faster and more profitable sale. We use furniture and accessories carefully selected and strategically positioned to inspire buyers. Each piece must be placed for a reason on the traffic flow and convey a specific message.
Originally from Italy, Ilaria lived in Milan most of her life. She brings to her designs a sophisticated Italian style coupled with the knowledge of diverse buying behaviors gained by working for years in Europe, Asia and the Middle East. The result is a home staging that appeals to the most discerning buyers.
Buyers have no imagination, they only know what they see, not the way it is going to be. They decide emotionally, in the blink of an eye. The key to a fast and profitable sale lies in being able to appeal to buyers online. A digital implementation of our staging design will give you much more flexibility than a traditional physical staging, at a fraction of the cost. But to be effective, virtual staging must look "real". Our unique home staging know-how and unmatched photo-realistic inventory of high-end design furniture and accessories will enhance any property with a sophisticated touch that appeals to the most demanding buyers.