Ilaria Barion 

Ilaria is a professional home stager who has physically and virtually staged luxury properties for 20 years. Ilaria’s unique approach to home staging is based on her expertise in 'experiential marketing,' a powerful marketing methodology that uses memorable experiences to appeal to both the rational and emotional buying triggers of an intended audience. Before helping sellers attract traffic and convert it into sales, she advised corporations in over 30 countries around the world. She then translated that marketing expertise directly into her staging work. Originally from Italy, she started her home staging career in New York City in 2005, where she quickly became the go-to staging expert for the luxury real estate market. In 2010, she saw the potential of virtual staging and founded Virtual Staging LLC, now Barion Design. Since then, Ilaria has been a pioneer in the virtual staging sector of the industry. Her firm was the first to virtually stage ultra luxury properties featured in the New York Times. Ilaria also invented virtual furniture replacement for lived-in homes that has now become a standard in the industry. Ilaria is the author of the award-winning how-to book 'Set the Stage for a Sale: Secrets to Make Your City Dwelling Irresistible, Attract Home Shoppers, and Sell Fast in Any Market.' Ilaria currently lives in Scottsdale, AZ with her husband and beautiful foster German Shepherds. Outside of her professional life, Ilaria spends her time journeying far and wide across the world.