Ilaria is recognized for her knowledge of the luxury real estate market and home staging trends. After 17 years in international business development and retail consulting, Ilaria Barion left the corporate world in 2005 to start up a physical home staging company in New York City, Ilaria Barion LLC.

The firm quickly became one of the top home staging firms in Manhattan and Ilaria became the go-to staging expert for the luxury real estate market. In 2010, Ilaria saw the potential of “virtual” home staging and founded Virtual Staging LLC as a spin-off of her physical home staging company. 

It was an overnight success and the company immediately landed contracts with real estate firms of the caliber of the Brown Harris Stevens, Halstead Property, the Corcoran Group, Douglas Elliman and Stribling & Associates. Her latest venture, Ilaria Barion Design (IBD), combines luxury home staging expertise with the best digital tools to market luxury real estate.

Ilaria grew up in Italy and worked in over 30 countries around the world before moving to New York in 2004. She now lives in Arizona with her husband and beautiful German Shepherd.


Ilaria's Unique Approach to Home Staging

Staging is not is a proven marketing tool to provide your property with a dramatic edge to stand out from competition. Our background is marketing and our focus selling not decorating; after all, to market your property you would need a marketer able to turn it into a “buying environment”.

15 Years in Retail + 13 Years in Luxury Staging

Our work has its roots in retail. Starting from the analysis of the target audience and following a specific methodology, we develop a creative solution to enhance the property's best attributes and minimize flaws if any, which leads to high traffic and eventually a much faster and more profitable sale. We use furniture and accessories carefully selected and strategically positioned to inspire buyers. Each piece must be placed for a reason on the traffic flow and convey a specific message.

International Exposure

Originally from Italy, Ilaria lived in Milan most of her life.  She brings to her designs a sophisticated Italian style coupled with the knowledge of diverse buying behaviors gained by working for years in Europe, Asia and the Middle East. The result is a home staging that appeals to the most discerning buyers.

Check out Ilaria's book on home staging